We’re a Melbourne-based marketing agency specialising in creative content development + campaign strategy that help organisations attract + retain loyal + active customers .
Get in touch to find out how we can help you.
We’re a Melbourne-based marketing agency specialising in creative content development + campaign strategy that help organisations attract + retain loyal + active customers .
Get in touch to find out how we can help you.
An integrated, multi-channel public awareness campaign to encourage people aged 50+ to perform a home ‘FOB Test’ to detect the early signs of bowel cancer. Research conducted by Cabrini Health revealed that the campaigned greatly increased home testing, resulting in many lives saved.
With a brief to make BIC stationery products cool and desirable for kids and main grocery buyers (mums) in the lead-up to the school year, and increase BIC stationery sales and market share, we created 'Go Wild with BIC' – a cross promotion with hit movie Yogi Bear. Along with increasing market share for BIC stationery products - and injecting the brand with a new fresh, cool & colourful image - the successful campaign went on to win the global Village Roadshow award for Best Promotional Campaign worldwide.
With a brief to overcome a ‘tired’ image, we created a new logo, slogan, look, feel and marketing materials to invigorate Port Melbourne as a shopping, dining and entertainment destination. Our ‘You should see us now!’ campaign introduced a vastly improved, fresh and consistent image for the precinct, resulting in positive feedback from visitors, traders and the community.
minfos Pharmacy Software (a division of Symbion Pharmacy Services) wished to inform new customers about the benefits of improved minfos pharmacy software, and drive product demonstration and purchase. In response, we developed a campaign called ‘Crack the secret to pharmacy success’. A ‘ security safe’ DM kit was created and dispatched to 65 targeted pharmacies, achieving a 98% response rate. The minfos marketing helped generate more than 150 new high-investment minfos system sales in 18 months .