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Byron Smith

Byron Smith - Co-founder & Creative DirectorByron Smith is an experienced, Melbourne-based copywriter, creative director and campaign strategist.
His experience includes 10 years as co-director and creative head of Fuzzy Advertising, and five years as a key creative at Dare Advertising.
Byron has worked on countless successful projects and campaigns across every conceivable marketing and communications channel, from social media strategy and content, electronic DM and web, to TV, radio, pure creative print and outdoor advertising, POS, sales promotion, direct mail and more.
A former journalist and magazine editor, he can write in any style, from tight, persuasive advertising and web copy, to long feature articles and brochures.
Byron works from a firm strategic platform to create breakthrough ideas and content that will resonate with the target audience, generate serious impact, and maximise the client’s return-on-investment.